SEO is more than the keywords you stuff into your content. Your website design has a great impact on SEO too – and this is a surprise for most people. Along with design, on-site optimization and user experience also contributes greatly on your site’s SEO or how Google and other major search engines would perform.
Codes, Website Design, and User Experience Matters
Google loves codes. That is why you must pay attention to your tags because this gives readers an idea of what the site is all about. This also appears on the search engine results pages (SERPs). Mostly though, website design and user experience matter first especially when it comes down to SEO. Google cannot just rely on the keywords for determining the value of a website. It may seem that way before, but Google has become smarter than that.
Google looks now at the bounce rate or once the visitor click on your site in the SERP and then just hits the back button to return to SERP after seeing your site content. This is not a good indicator and would show a low value for that specific page. More so, Google also check into the visitor’s time on site. This ultimately measures the time spent on the site from the moment they clicked in from the SERPs.
User experience is defined by the site’s usability, value, and website design. Aesthetics matter and your visitors would be meticulous on the images or videos you use. Make sure that you are using high quality images so that it can be worth sharing over social media channels. The design of your website can also spell out ease of use, convenience, and functionality. Do you have a responsive design? Is your site easy to navigate? Is the site’s design matched to the niche and purpose? These are the questions that would help you improve on your website design and UX.
Is Your Site Optimized for Mobile?
More so, your site should be mobile-friendly especially if you have tons of mobile users. The design plus the loading speed should be fast and intuitive enough for modern users. There is just too much competition out there so if you are not fast enough and optimized for mobile use, then you would need to think about making that overhaul now.
Website design does not just matter for SEO. This element is also important to target conversions and for branding purposes. Yes, both the elements of web design and content creates a forceful impact to your overall web presence. Your web design should have a purpose and must not be complicated or heavy on the eyes. In fact, most site visitors mistrust a site because of poor website design that content.
With the right website design and content, your site visitors will be guided on exactly where to go. You need to take out the distractions on your site and make it as quick and user-friendly as possible to increase your organic ranking and take on that commanding presence in the SERPs.